I started my journey as a graphic designer and evolved into a strategic designer working across digital systems, user experience, and emerging technologies.
This path gave me an uncommon blend of visual clarity, systemic thinking, and technical depth — enabling me to translate complex challenges into solutions that connect people and elevate brands.
I assist Businesses in creating analog, digital & AI solutions to foster significant human connections & drive value for products, services & brands.
Professional Experience (Selected)
Founder & Design Lead
Moshi Moshi - Strategy & Design Studio
Ongoing, 2001 - Present
Creative Director
Wilkens - Advertising agency
1999 - 2001
Product & Brand Designer
ESDI - Edge solutions for digital innovation
1995 - 2000
Freelance Designer
By my own
1994 - 2000
Digital & Analog Designer
A Bola - Newspaper
1994 - 1997
Visual Designer
Jurinfor & Note - IT Firms
1992 - 1994
Academic & Research Experience
Country Manager
IxDF - Interaction Design Foundation
Ongoing, 2025 - Present
Mentor & Instructor – Voice Leadership
Nova School of Business and Economics
Ongoing, 2024 - Present
Lecturer of UX/UI & Web Design
LSD - Lisbon School of Design
2021 - 2023
Lecturer in Design
ISEC - Institute of Education and Sciences
2015 - 2017
Assistant Lecturer in Digital Design
University of Évora
2010 - 2014
Lecturer in Multimedia Design
ETIC - Innovation & Creation Technologies
2008 - 2010
Lecturer in Design
EPCI - School of Communication & Image
2001 - 2007
Award Highlights
Productized Award - Neo 3D Scanner (2021)
Galp PT Innovation Challenge - MobiiShare App (2011)
CPD Sena da Silva Trophy - TEMA brand identity (2002)
Gestnave Prize - Best Communication Partner (1999)
Microsoft Portugal Award - CyberKiosk (1994)
IADE Award - Best Design Student (1992)
